Web 2.0 is Fight Club

I didn’t understand what Web 2.0 meant when I first heard the term. I thought it meant something like “Bubble 2.0″.  Seemed appropriate at the time since many of us in the tech sector were still fighting our way back from the burst of Bubble 1.0.

Eventually I understood that it wasn’t about tech bubbles or market trends or technology. It’s a zeitgeist, definitely. But it’s more too. It’s something of a cultural revolution. I don’t yet know if it is going to be big or small. Doesn’t matter; you can’t judge a revolution from within anyway.

One thing I do know for sure? Web 2.0 is a stupid, stupid name for a revolution.

I have no suggestions as to what the name should be. But for some reason Web 2.0 reminds me of the first time I met Tyler Durden:

• We were finding out more and more that we were not alone. Used to be when I came home angry or depressed I’d just clean my condo or polish my Scandinavian furniture.
• It was right in everyone’s face. Tyler and I just made it visible. It was on the tip of everyone’s tongue. Tyler and I just gave it a name.
• This kid from work, Ricky? Couldn’t remember if you ordered pens with blue ink or black. But Ricky was a god for 10 minutes when he trounced the maitre’d at a local food court.
• We all started seeing things differently. Everywhere we went we were sizing things up.
• You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world.